The Five P’s Of Niche Selection And Profitability. Part 2

Pain

The pain in terms of niche selection should not be yours it should be the pain of others. Search through your niches forums, blogs, amazon reviews for information related to your ideal customer.

You’re looking for the lingo they use, common problems, questions, any products/websites they’ve used for help, what their current and long-term problems are.

Find out what their “why” is.

Once you know the problems of your target market you can build a profile of your perfect customer.

This allows you to talk to your customer in a more conversational way. Because you understand their pain and frustrations, they will trust you more and spend money. When you can push their buttons or empathize with them on an emotional level then you’ve made selling to them infinitely easier.

Here you will simply jot down all the pain points, wants, needs, desires, fears,etc… that you found out about your ideal customer while doing your detective work in the previous step.

So as an example if you were in the affiliate marketing niche it could look

something like this:

Tired of working for someone else *

Wants to travel *

Want to stop commuting to work*

Wants to spoil their family *

Want fiscal freedom *

Is afraid of being stuck at a dead-end job for the rest of their life *

Struggling with information overload *

Isn’t sure if this stuff really works *

Afraid of being scammed *

etc.

Dig Deep

Use this profile to reflect your understanding of someone’s problems because people almost never buy because they need something, they buy because they want something, or at least think that they do.

Tap into this pain and you have succeeded.

The power of PLR

The final P is are there PLR products in your niche. No, I am not suggesting you use them per se but they are an indication of how profitable and viable the niche is.

PLR means Private Label Rights. If you purchase an original article it may cost you upwards of $20 to pay for one that earns you money. PLR when someone like me writes fifty articles on say peanut allergy and then sells that to a hundred people for less than $10.

There are a lot of people out there who find writing or communication very difficult. PLR is a fantastic way to get together an ebook you can re-brand as a video or other content. Used intelligently it is a fantastic resource or research tool .

If there are already people writing PLR in your niche, then it is a popular niche. However, if they are not then you can write your own PLR and create your own product.

The list below is a list of things I have been asked to write PLR about

• A lead gen report and auto responder series on College Scholarships
• A Married Man’s Guide to Getting Good Loving
• acne
• AdSense
• adult dance classes
• adult education
• Adwords guide
• affiliate marketing
• affiliate marketing program setup (CB, PDC)
• African mango diet
• Alcachofa diet
• Anger
• Angular cheilitis
• anonymous surfing or anonymous proxies.
• Antifungal diet
• Antique guns
• Anxiety
• ANXIETY ATTACKS
• ATV 4 wheelers
• Autoresponder
• Bad Credit
• Beer of the month club
• Belly button discharge
• Beyonce Lemonade Diet
• bicycle, scooter & related gadgets
• Bigger butt
• Bird Watching
• Blackberry’s, Computers
• Bocce ball
• Bone carving
• Breastfeeding diet
• Build a greenhouse
• Butcher Supplies
• Cabbage soup diet
• Cake decorating
• Candle making
• Cat food
• chess
• Chewing Tobacco
• Children’s Dance Classes
• Chinese New year/zodiac
• Chip carving
• cholesterol
• Clickbank
• College Prep
• Complaining
• Crafts
• Cruise tips
• Dating
• day trading
• Depression
• different electronic products
• direct mail marketing
  discus
  Distance learning
  Diverticulitis diet
  DNA-guided nutritional supplements
  downloadable audiobooks
  dream interpretations/analysis
  Drinking
  Drug Abuse
  Ébéniste
  Egg decorating
  Eldercare
  Email Marketing
  exercises for the butt & thighs
  Falconry
  fashion
  Fashion/designer clothes
  Ferrets
  Fibromyalgia
  first wedding dance
  Fitness
  fixing a house
  Flag football
  foot care
  Fructose malabsorption diet
  Fundraising
  futons
  Gallbladder diet
  Gambling
  Gambling online
  Gerson therapy diet
  Getting Good Backlinks
  Girls Hockey
  Global Warming
  Goat supplies
  Gossiping
  gout
  Grow taller
  Hair loss prevention and cure
  Hallelujah diet
  Handmade soaps
  Hat making
  Health
  health and wellness
  Healthy Drinks
  Heart Attacks
  Herbs
  hiking
  Hills science diet
  Home business
  home business
  home internet business
  Home refinancing
  Home refinancing
  home security
  Home theater
  homesteading
  Hospital supplies
  hosting
  How to build a bat house
  How to build a cat tree
  How to build a compost bin
  How to build a dog house
  How to build a drift trike
  How to build an end portal
  How to build a tree house
  How to do Keyword Research
  How to make a bow and arrow
  How to make crab cakes
  How to make fake snow
  How to make rock candy
  How to make slime
  How to Pick Up Girls Without Embarrassing Yourself
  How to upload/FTP the website
  how-tos of video marketing – about You Tube, Tube Mogul, Traffic Geyser to Ustream
  ice road truckers
  injury lawyer
  Insurance
  Interior decorating with candles
  internet marketing productivity
  Internet Safety – parents/kids
  Investing
  Jadera diet pills
  Jai alai
  Jealousy
  Jock itch
  Joint Ventures for profit
  Kamagra tablets and Kamagra Oral Jelly
  kids dance parties 5 for $5
  Kirigami
  Lacrosse
  Laziness
  Lemonade diet
  liquid vitamins and minerals
  list building
  Love
  Luce
  Luge
  Magic supplies
  male menopause
  Marriage
  Massage
  Meat of the month club
  memory loss
  mini-trampoline exercise
  Moose hunting
  Nagging
  Nail Biting
  Nasal polyps
  Natural dog food
  natural remedies 4 depression, diabetes, hair loss, acne, stress, insomnia, headaches, high blood pressure, arthritis.
  Network Marketing, MLM, SEO
  Ninja training
  Nutrition
  offline marketing. (postcards, yellow page ads, guerrilla tactics)
  Offline small business marketing
  online jobs
  orchids
  Organic and Baby/Pregnancy
  Organic Beauty
  Origami
  Osteoarthritis Diet
  Pack Rat
  pain relief
  panic attacks
  Parchment craft
  Parenting Troubled Teens
  Peptic ulcer diet
  Pessimism
  Petanque
  picky eaters
  Pietra dura
  plantar fasciitis
  vegetable growing in pots
  plr training
  Podcasting
  Poker
  Poor Money Management
  Producing DVDs for profit
  profiting with private label products
  Progresso soup diet
  RC cars
  Real estate
  Relationships
  Retirement
  Safer sex
  Sand sculpture
  SAT Prep
  Scrimshaw
  Scuba Diving
  security for online shopping
  Selling domain names for profit
  Set up a simple blog or website.
  Sex furniture
  Shoe making
  Shopaholic
  Shuffleboard
  Single Cup Coffee
  small business
  Smelly feet
  spiritual awareness
  Stress
  Subway diet
  Sumo wrestling
  sungazing
  Surya Yoga
  Swearing
  swing trading
  tennis
  texas holdem
  thighs
  Thrive diet
  Treadmills
  Trick photography
  ulcer
  Vertical jump training
  Wall decals
  WEB 2.0
  Web Design
  weight training
  what to write on thank you cards invitations and save the date cards
  Workaholic
  Worrying
  Wushu
  Wwe ringside collectibles
  zune

So you don’t have to have all five, but if you do you re going to find it a lot easier to stay in the niche and make it profitable, there are ways out if you choose the wrong niche, but it is easier if you can make the right choice before you start.

Good luck and leave Any questions you may have below, and I will answer them for you