If you have been blogging for any amount of time, you know the importance of social media. Understanding that social media is important and making it work are two very different things in practice. I guess is that you have tried Facebook and Twitter and maybe even Pinterest and Instagram.Probably not Snapchats.
Anatomy of a Successful Media campaign
A really successful social media campaign means being everywhere! Your presence should be found all over the Internet rather like a rash. In a bid to be everywhere many marketers make the mistake of using the sticky policy. This means they throw a lot of mud, at a lot of walls and hope that some of it stick.
To be successful, it also means you have to create your personal brand and then connect the right message with the right channel. This is where many Internet marketers including some of the biggest gurus get stuck.
It’s possible you may never even heard of Snapshot. It’s passed a lot of people by because they dismiss it as a teenage craze. It does allow you to connect with your followers in a very personal and focus way. Don’t dismiss it just because of the photograph you send disappears after a few seconds!
The Power of One to One Marketing
The reason snapshot is so powerful is the fact that it’s one-to-one marketing. You can send someone a picture, but this isn’t visible on anybody’s wall, it doesn’t appear in anybody’s feed. It’s a bit like sending somebody a Whatsapp message.
The power of this one-to-one marketing is the same power available with an email. It allows you to set out your wares and build your tribe.
Snapshot is compelling because it allows your followers to see what’s happening in the moment. When you send a snap, it’s opened immediately. So it’s rather like sending a private message. At the moment statistics are showing that the open rate for snapchats is 90%. That reason alone is sufficient for you not to overlook the platform.
Another factor which sets snapshot apart is that your followers have given permission for you to engage with them. This alone means that they’re less likely to think that your messages are spam.
Snapchats are Personal
It allows you to build your brand and drive sales through either photographs or short videos. Having said this, it shouldn’t be used in isolation, and you need to promote yourself on other channels first. This is because building your tribe one at a time can be rather a slow process.
One way of doing this is to post short videos or photos on Facebook. Tell your fans that they can find more about your personal and professional life by joining Snapchat. Make it clear that the content on Snapchat is unique. If you don’t like Facebook, this is just as easy to do on Youtube. At the end of every video make it clear that you have a Snapchat channel where you post more exclusive content.
One quick way of increasing your Snapchat audience is to team up with another authority figure. Mention each other’s videos and channel and cross promote for each other. It goes without saying that this only works when you are in the same niche and have complementary products. Don’t target the big boys! If they have a big following, they’re not likely to respond to your messages. If you have 1000 followers, then find the people who have round about the same number and cross promote with them.
It’s a bit like building your list and using safe swaps to cross promote your free optins. In the same way that you can build an email list of 10,000 followers in less than six months, you can do the same on Snapchat.
Building Your Sales Funnell
There is no monetising Snapchat, but that does not minimize its importance. It’s an important part of your sales funnel! Because you are connecting on a one-to-one personal level the conversion rates can be astonishingly high.
Snapchat is rather like Whatsapp; you use it from your phone either Android or iPhone. You build your first followers by using your contacts on your phone.
One cool thing about Snapchat is that your profile picture is actually animated. It takes a couple of selfies, which are joined and become a short video. Once you’ve created this video, it’s a good idea to market it through Pinterest, Facebook, Instagram or Twitter. Let your existing followers know you are starting your own channel.
When you are building your profile make sure that you edit who can see your post because by default it is “my friends”, but you can extend this to everyone.
CVreating Compelling Stories
Your followers can catch up with you over a period because you can add a photo to your story laying out a complete chapter. Don’t neglect to add the photo to your story, because by doing this everyone can see it.
It’s also possible to send individual snaps and videos by adding one of your followers back. On the surface of it, this is an excellent way to send photographs what this really means is you can send them massively focus content to market yourself.
To make your photos into videos, you need to hold the button down. The maximum length of the video is 10 seconds which is great because it allows you to hone in and focus and do the equivalent of an elevator pitch. By adding them to stories though you can update one event on an hourly basis if you want to.
Jazzing Up Snapchats
There are pros and cons to using Snapchat. The interface is not at all intuitive, and a lot of people miss out on a lot of the features. One of the features you can miss out is the fact you can use filters to change the appearance of your photos. You can add stickers to make your photos amusing. You can also add music by playing the music on your phone in the background as you make the video.
Another fantastic feature of Snapchat is the lenses. When you hold your phone to take a snap you can hold your finger on your face after a couple of seconds you will see an outline of your face and also a selection of lenses. One of my favorites is the common dog’s lens which gives you a dog’s nose and ears. You can warp your face in lots of different ways.
This, of course, is particularly useful if you are in the dog training niche it makes your video stand out and is another powerful factor of building your tribe.
Your friends can choose whether to hang out with you are not in real time. You can message them, and they have the option to watch you join or ignore you. If they join you can both engage but if they watch they can see your videos but you can’t see them. You can reply to other people’s stories by swiping from the bottom.