In general, every marketing story needs to let your audience know that you understand them, that they matter, that they’re not alone, that there is hope, and that their problems can be solved. If you can craft a story that covers those elements in a personal way, you’ll create a successful marketing campaign centered on that marketing story. A story like that will be shared, commented on, and get results.

How to Reach Your Audience with Stories

Start with Your Audience’s Problems Pinpoint a specific problem that a member of your target audience has. When you craft a story around that one problem with the solution to that problem being part of the moral of the story, you make a connection. It is that connection that increases sales.  Don’t forget always remember to tell your audience what to do next. When you have the call to action it gets the result through the story. The story is the tool, not the result.

Pinpoint a specific problem that a member of your target audience has. When you craft a story around that one problem with the solution to that problem being part of the moral of the story, you make a connection. It is that connection that increases sales.  Don’t forget always remember to tell your audience what to do next. The resultant call to action gets the result through the story. The story is the tool, not the end result.

 

Define your audience

  • Give them a gender
  • An age
  • A place to live
  • The job
  • A Salary

Ask Your Audience What They Want?

Talk to them and form open communication paths with your audience. You can do this with email, social media, or through your website’s blog. But, however, you do it, your audience must always be at the center of every story, every product, every service. Every time, this will ensure your success.Give Your Audience Solid Examples of Success: Using feedback from your customers and robust statistical research show your audience what success looks like. Infographics, images that help tell the story and other visual elements will help make it more readable and enjoyable.

 

Talk to Them, not at Them

Talk to them and form open communication paths with your audience. You can do this with email, social media, or through your website’s blog.But, however, you do it, your audience must always be at the center of every story, every product, every service, and every thought to be successful.Give Your Audience Solid Examples of Success: Using feedback from your customers and robust statistical research show your audience what success looks like. Infographics, images that help tell the story and other visual elements will help make it more readable and enjoyable.

Give Your Audience Solid Examples of Success: Using feedback from your customers and robust statistical research show your audience what success looks like. Infographics, images that help tell the story and other visual elements will help make it more readable and enjoyable.

Using feedback from your customers and robust statistical research show your audience what success looks like. Infographics, images that help tell the story and other visual elements will help make it more readable and enjoyable.

How to Reach Your Audience with StoriesEntertain Your Audience with a Twist: No one is going to read your stories if they’reboring. Create a hook and carefully craft a story that will entertain your audience on their level using marketing stories that they will want.

No one is going to read your stories if they’re boring. Create a hook and carefully craft a story that will entertain your audience on their level using marketing stories that they will want.

Examples of good hooks can be found in television soaps. They end with something dramatic that makes you want to see more. Don’t give away the farm too early on in the story. Keep your audience waiting.

Hooks are cliffhangers

Successful stories have several hooks going at once.

Audiences who read, relate and engage with your marketing story are a lot more likely to answer your calls to action whether that is to sign up, buy now, or call. Stories are in our DNA, tell a compelling one that resonates, and you will win over more  potential customers. At the very least stories will increase your tribe.

Remember, it’s not about selling, it’s about telling your story in an interesting and engaging manner that your audience wants to read. You can’t do that if you have not taken the time to get to know your audience.

A Subject: This should be your audience or someone your audience can relate to. It can even be you. Find out who your target audience is, know what their dreams, hopes, and problems are and weave a story around them. You might even be able to find a customer who has a compelling story already about how they overcame something. Make sure that the methood they used is comaptible with your offers.

A Goal

You must understand where your subject wants to end up. What are they seeking? Do they want to make more money, work from home, learn to do something,

what exact outcome do they seek?

A Problem

If you know the goal, then you need to identify the reason your subject is having problems reaching their goal. Is it due to lack of action on their part? Is it due to lack of knowledge? What reason are they having issues reaching their goal? What
roadblocks are in their way. This is typically the most emotional part of your story.

A Solution

reach-2Of course, you need to be able to show the solution exists to help your subject reach their goal and overcome their problem. The solution is either a product, a service, a mindset, a lesson, a moral, coaching, or whatever it is that is your specialty.

You are the solution, and you must show that in the story.

Think about what stories you can start sharing and look at how other writers and business owners entwine storytelling with their marketing.

We’ve already talked about keeping your target audience in mind and that’s going to be key as you craft your story. They are the reason you tell stories. Here are some more tips to help you formulate your story.

Stories Should Be Relevant

Stories should be relevant to what you’re trying to say. If you’re going to share a personal tidbit within a larger email, post or anywhere, always relate it back to the main point and what message you are trying to convey.

Think about your audience and what they want to know. Tell stories that will be meaningful to them, not ones that simply stroke your ego or make you look like some kind of superhero.

Never force the storytelling.  Don’t just tell a story because you think you should. Tell stories that are natural in the context of the conversation.

Let stories to reveal something new about you or about the story’s subject. Give your readers insight into something they didn’t know. Not every story will do this, but the one’s that do will have the greatest impact.

Be Honest in Your Storytelling

There’s no need to bend truths or change facts because they’ll come back and bite you later on when you contradict yourself. On the other hand, if the story you’re sharing is fiction, make sure your readers are aware of this. Don’t mislead your audience because they’ll always remember that and that’s definitely not good for business.

Years later your readers will have forgotten what you say – but not how you made them feel.

Make Sure Even Negative Stories are Positive

Make sure your stories reflects you positively, even if they share something dark or unfavorable

about yourself. People are always interested in how you have dealt with issues in your life, but illustrating oneself as a current train wreck doesn’t usually get the results we want. Show how you learned from mistakes or overcame obstacles because these are some of the most powerful stories.

Share

One of the best ways to make your story stand out is to collect and share data.

Capturing data and sharing it in an interesting way as part of your story can help add to the meaning of your story. Showing real numbers within the stories you craft can resonate with your audience in a way that truly gets results. If you share customer success stories, with real numbers within those stories it will really spark discussion and ignite your audience. For example, how many pounds did they lose or how many dollars did they make?

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