I’m Catherine Ford

Online Business Coach

Helping you Find Your Own Authentic Business Path

 Catherine Helping You To Define Your Purpose

Unlock Your Full Potential. Create Your Own Online Business.

I have been where you probably are now! Growing older without a pension. Mine’s been taken off me by Brexit, so I have had to come up with a plan B

Learn how to Fulfil Your Full Business Potential

Anyone can create their own business with a little help

Is the ethos of your business inline with the real you?

You don't have to be great to get started!, But you do have to get started to be great

Setting Up Your Business

What do You Really Want to Achieve? The first thing you need to work out is “your why”. Why you want to build an online business. The chances are you don’t know the how but unless you’ve got a really stable focused why the chances are you won’t carry through on your dreams.

Defining Your Business Ethos

Make Sure Your Business Reflects the Authentic you. Don’t try to be something you’re not! Eventually, it will backfire my objective is to teach you how to create a sustainable long-term business, not a one hit wonder! So it’s important your new business reflects where you’re at rather than where you want to be!

Put on Your Own Mask First

… “In the event of an emergency, place the mask over your face before assisting anyone else.”

If your mind is in a fog then your business judgement will be clouded. Clarity of concept is essential to your business success.

Social Media Branding

Are you telling your Story in the Right Way?

One of the advantages of being a senior is the fact that you have a lot of life experiences. Don’t think that websites are built by young people, that’s a very old-fashioned view. Today, most of the successful websites are built by people who are 50+.

Fortunately the training at Wealthy Affiliates, is the best there is in the community is fabulous. Whatever your stumbling block they will help you until you get it right.

About Me


I have been self-employed for all of my working life. I started my first business at the age of 15. At that time my father had to open a bank account for me as I was too young to have a business account for myself.

I met my husband, at the age of 21, on a bus going to Tibet. We fell in love, with each other and traveling, not necessarily in that order!

Our first trip lasted over six months and our second several years. Very quickly it became apparent to both of us that we would need to create a lifestyle, for ourselves, to accommodate the need to travel for years. This included businesses to achieve maximum growth and potential. The goal was to work our socks off for three years and then travel the world for four years. This was in the days before desk tops so we did not have the opportunity to work online.

We managed this lifestyle for over 40 years! We owned businesses on three continents,  before creating a digital lifestyle. I became an expert in social media marketing once I realized the infinite potential of Internet marketing


“Catherine taught me how to systemise everything. She taught me how to turn a hobby into a business.”

“Hooray to a common sense method that works. Catherine knows her stuff and she is patient when teaching.”

“Catherine’s skill is knowing how to make your plan work for you. She turns it into a viable business.”

Online Coaching Resources

Wellness eBook

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The Essentials of Goal Setting

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3 Week Career Workshop

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Set Your Goals. Take A Challenge. Learn how to Work For Yourself, and Control Your Own Destiny

A lot of people, who land on these pages do so after years of failing to make money online. When you start a project you are full of passion and enthusiasm. A little while later down the line your enthusiasm has waned either because you’ve hit mental or technical roadblocks or your mindset is not in the right place to continue.

Learning how to finish what you start is the first part of this Internet marketing course. Your success is dependent on your mindset. If your mindset is right you will overcome all obstacles and if it’s not you will fail.

“Whether you think you can you can’t, chances are you are right!” Henry Ford

just because you complete a project doesn’t necessarily mean that it will be profitable but it does mean you can see things through. There are lots of reasons why people procrastinate. It could be bad work habits, it could be lack of organisational skills, it could be crippling perfectionism which prevents them from doing anything. It might be a fear of failure, for some people it could be a fear of success. In this course you will learn how to overcome these obstacles and make a success online.