Personalized content makes the reader interested in what you have to say. Who wants to read content that sounds like a nutritional label? Stand Out From The Crowd And Your Tribe Will Come. If you’ve landed on a blog about preparing a healthy recipe, would you rather read a list of ingredients and instructions? Or the personal story about the preparation, the comments that dinner guests made when they tasted it, and whether or not they feel it’s worthy of making a second time?
Personalized content helps build trust. Without your own voice, your opinions, and your insight, everything is just facts and figures that could come straight from an encyclopedia.
Tells stories with your personalization. Every culture understands stories, it’s what binds us together and makers our lives meaningful Stories work well to help convince people to buy. They shouldn’t be made up unless you’re specifically up front about it being a hypothetical situation.
It doesn’t have to be your story. You can have a friend who you saw suffer from extreme acne, and you can talk about the emotional pain you witnessed and how you have always felt bad for people dealing with acne scars and shame due to skin blemishes.
Personalized content gives opinions. When you’re in school creating research papers, opinions aren’t used in most cases. You cite resources, organize data and share it. People want to hear what you love, hate and are indifferent to.
Rock The Boat
It’s okay to weed out your non-audience. It might feel awkward at first – because we’re so used to people pleasing and not rocking the boat. But it’s the best thing you can do for your business because it also helps identify your fiercely loyal audience.
Blogs are the primary place to personalize your content. Do you want to read a blog called “100 ways to lose 100 pounds” or “How I lost 100 pounds and keep it off year after year?”
Personalized content, where someone is sharing their story – which includes their successes and failures, helps people relate to you. Nobody is perfect, and putting yourself out there as such damages your credibility.
Make it About You
Don’t only use your blog’s “About” page to share your personalization. Do it in every post that you make. Whether your entire post is all about your inside thoughts and reactions, or only a portion of it, it doesn’t matter.
Email autoresponders are often written by marketers with a sterile approach, but that’s the wrong way to try to connect with your subscribers. People have invited you into their email inbox.
They’ve trusted you not to spam them. Email them with a friendly opening that’s not always on-topic. Maybe your diet email autoresponder broadcast starts off with a note about a bad storm you’re dealing with, or some sort of news event you’re reacting to that day. Let people get to know the real you – not just the on-topic authority figure.
Don’t be spammy and pushy in your emails. They’re not sales letters – they’re meant to be friendly emails. Not everyone will be used to this, and you will weed out your non-audience here, too.
Forum posts are great for personalization. You’ll see marketers who outline a step-by-step plan for readers – and it’s appreciated, for sure. But the ones that get the biggest response are those where someone is sharing their journey and their story and how they overcame obstacles to achieve an outcome they desired.
Hubpages and other web 2.0 sites now don’t prefer personalization – they require it. Accounts have been closed in full due to the lack of personal insights, opinions and commentary.
Social networking sites like Twitter, Facebook, and Google Plus will always convert higher for you if you aren’t always business, but also personal. You want people to share your content, and they’ll be more likely to do that when you build a genuine relationship with them as people, rather than just see them as a “target audience.”
you don’t have to include Munutae
You’re a private person. It’s understandable that you might be nervous about personalization but the first thing you have to understand is that no one wants to know your clothing size, your bed or bathroom habits, or what skeletons you have in your closet.
That’s not what personalization is. They want to know your opinions. Maybe you’re too nervous to even give that – many people are. You could be afraid of online trolls who will argue with you or make you feel bad in some way.
On your blog and email subscriber list, you are in control of the backlash. You can approve or send comments to the trash. You can ban people if they’re being too hostile.
Of course, you don’t want to silence other peoples’ opinions if a healthy debate is occurring on your site, but if there’s abuse on the scene, it’s acceptable to remove that person from your domain.
Personalization isn’t like going into a confessional at church. You’re just sharing what you want to – never anything you feel would bring shame and humiliation to you.
Some people are more transparent than others. Think about whose blog you enjoy reading on a regular basis. Do they talk about their kids? You might not truly care about their kids, but if you’re amazed at the hours they work, and the reason they work so hard is because they’re supporting their kids, then it might help you understand what drives them better – and earn them more respect in your eyes.
You may not know what to say. Everything you type looks stupid to you. You read it and think, “Nobody cares about that!” But even though you may not care if someone had a Starbucks one morning, it could matter to your audience.
Paint by Numbers
Not “matter” in the sense that it changes their life having that new piece of information. But “matter” as in, you’re willing to share your day with them. It’s like painting a picture for your audience.
If someone was blindfolded, and you had to paint a picture for them about sitting next to a beautiful pond, would it be more helpful to say, “You’re sitting by a pond,” or, “You’re sitting in the soft bed of grass at the edge of the pond, listening to the birds tweet and the frogs ribbit?”
The more detail you include about your life, the better. And a simple paragraph isn’t going to throw a wrench in anyone’s day – it just helps them get to know you better.
A true story of something having to do with you always works best. Let’s use ant aging as our example niche. Instead of just writing an article about how moisturizer helps plump up lines on your face, give a personalized story about how you discovered your first wrinkle, how it made you feel, and what you did to get rid of it.
Humor is important
It can be funny, like this:
“I walked past the mirror and saw an enormous gash by my eye! It wasn’t really a slash – it was a ½ inch wrinkle that had crept up on my face sometime between 10 PM and this morning. I had never seen it before. My first instinct was to rub it away, to reposition my skin – but it didn’t work. I seriously considered using strategically placed tape in my hairline to pull the wrinkle out of existence, but that wouldn’t work.”
It can be heartfelt, too. You can tell an emotional story if you want to – and no one will be ridiculing you for it – they’ll be thankful – because they’re in the same boat and looking for guidance, and that’s why they sought you out in the first place.
Read What Else Is Out There
If you don’t know how to add personalization, read other blogs and curate snippets of other articles and blog posts (with a link back for courtesy). Add commentary about what other people said. Pretend like a friend just asked for your opinion.
Go back to one of your blog posts or articles and look for places where you can add personalization. If your entire article uses the word “you,” find ways to use “I” as well – tell your story, not just what a product or service or strategy can do for your reader.
Don’t worry about changing every sentence, just sprinkle your personalization in here and there. Or, create a new article from scratch and this time, instead of acting like you’re on a fact-finding mission, write as if you’re talking to a close friend who needs help.
Not only will you build a loyal audience who feels like they know and trust you now, but participation on your blog will increase, and prospects will begin converting into paying customers. Google and other search engines will take notice of these behaviors and begin rewarding you as a true authority figure in your niche.